When I hear this term, Cem Yılmaz comes to my mind, “Brother, if there were 50 million people here, 1000 people, what would you do to enter this transaction?” These digital investments, which are entered without a good project analysis and without calculating the money and investments in hand, may be inconclusive. This is where the term Growth Hacking comes into play. This is a concept coined by Sean Ellis.

I am trying to explain this term in a simpler way, in fact, you will enter a big project such as facebook.com or real estatecibaba.com without any investment. Before starting the project, necessary analyzes should be made for this job, what kind of marketing management should be followed. The concept of "lean startup" in Turkish is the concept of "lean startup" to perform the necessary analyzes such as where and what kind of work should be done and which target audience should be addressed. Growth Hacking, on the other hand, is the progress of these works at the project stage, in fact, the calculation of the food, vitamins and other requirements necessary for the growth of a newborn baby. These people are said to be random, intuitive, holistic, visual, synthesizing, subjective, that is, they are the ones who use the right side of their brains well.