There are various definitions for the brand. If we look at a few definitions: brand, name, term, design, symbol, or it can be defined as the features that distinguish a company's products or services from other companies. or one of the most important elements of a brand, company or organization. Most of the definitions on this subject are also correct. But in my opinion, and by those who perceive the Brand, it is to add value to the name and logo by facilitating the society with its product and service, due to the pleasure and human nature, or by adapting and localizing the requirements of the age, rather than creating an impact on the public with the Brand name and logo and fonts!
How should Digital Brand Identity and Customer communication be? As I mentioned above, facilitating is an element that will add high value to your Digital brand Identity. But first, we need to take our place in the applied New Media Tools, that is, in the digital world. Since a domain name representing your company is cheap, a hosting company that can give you special attention if necessary, these are the elements that will relieve the Brand side.
on the digital side First of all, it is mobile compatible that will really meet your customer needs. I would like to point out that instead of printing an application or having a mobile site built, you should prefer Responsive designs that are automatically positioned in all Web browsers. this is the first step of your facilitation step. You should clearly state your product and service positioning on your website, as well as elements such as Vision and Mission that will indicate the personality of your applied brand. Of course, your message about your products or services, which you will use later on Social media, is very important. This will reflect the Essence of your Brand. The next step should be accessibility.
AccessibilityFor: Now we have a website that is responsive and compatible with Seo (Search Engine Optimization) (Sorry, we can do half English and half Turkish software, unfortunately. I'm sorry for this). It should be noted that. Seo compatible does not mean that your site has been SEO processed. It is essential that you seek professional help for this. And with the new updates in Seo Google's Algorithms, it can be said that it has now literally taken the form of a digital PR. You can see my other records about how to do Seo.
And right after that, you should take part in Social Media channels. There is no doubt that the most effective centers of New Media tools are Social Media Facebook, Twitter, Google Plus, YouTube, Linkedin, these are the most used social media channels, you can start with a good design and content arrangement for every medium. A definite warning that this is a topic that needs to be talked about. Do not buy followers or likes. You must ensure that users reach you through organic or advertising.
Social Media is used for this purpose if we perceive communication and feedback a little differently, apart from being able to reach you by your customers, and it is a subject that should be included under the communication title. Emailing is an old, boring and tedious promotional method. Is it really that bad? In fact, if people are not fed up with such unnecessary (spam) emails, it may be one of the most effective information and marketing methods. We can still say that it is an effective and economical method for e-commerce sites that are large and have achieved customer loyalty.
WHICH:that is, search engine marketing is really outside of marketing and sales, if we keep the customer side under one heading in the branding process, that is, the relevant audience, age, gender, etc. I can say that it is the section where you can get the best interaction and analysis and structure your brand accordingly. I can't help but point this out. You want to become a brand, but you want to do everything yourself. Of course, everything depends on the budget and everyone wants to progress in the most economical conditions. But if you want to become a digital brand, you can't solve everything with an information processor you will buy for your company, even if you don't want to say that we got a girl to follow our social media, nothing happens, definitely work with a New Media Agency (digital agency). Because Continuous Success comes with a competent team. The job of the IT staff is not web design. your jobof Google adsnot to manage. Graphic design, software knowledge, Communication management training, etc. of the person you hire to manage Social Media. do i exist? questions need to be asked. Using these personnel to communicate with the agency you work with as a professional will be much more efficient and will provide the concept of working together in the branding process.