Many advertisers who want to use the opportunity to reach their customers with new media want to move their business to digital. However, contrary to what many business owners think, it is not possible to sell online, increase brand reputation, and reach new customers just by having a website.

Digital marketing, which is mostly thought of as a patch for the marketing department of businesses, is different from traditional and requires a separate work plan. A digital marketing plan that cannot get rid of the traditional marketing structure can cause the loss of existing customers, damage to reputation, and decrease in market share. Advertising in digital is good, there is no place for bad.

Digital marketing

Digital marketing is not a sales method; It is an association and communication process that provides an increase in sales thanks to the results achieved. Unlike traditional marketing methods, it represents a communication style that requires uninterrupted interaction, where the target audience can easily reach the brand, their thoughts should be taken into account.

Digital marketing requires foresight, strategy creation, planned work, continuity and transparent communication. Internet platforms are used to support and promote products/services and brands with methods different from traditional media.

Digital marketing is a set of strategies that start at the technological level but have an effect at every moment of life. Brands, taking advantage of the increase in internet users, have used the gathering of the masses to whom they will convey their messages in digital channels for their business interests and created intense information traffic. Identifying the target audience correctly and attracting attention with interesting content has turned into a conflict among competitors and necessitated strategic thinking.

Digital marketing gives satisfactory results in terms of creating an efficient budget plan by allowing the right results to be seen in real time. You can do digital marketing wherever there is internet. We can list the types as follows.