ADVERTISING TEXTS HAVE A SIGNIFICANT EFFECT ON CLICK-UP RATE AND QUALITY SCORE.

Since the quality score also affects the ranking, one of the most important factors for spending less in AdWords and ranking higher is effective ad text. Issues to consider when creating ads

1. We should divide it into ad groups and campaigns to reflect your product lines.

2. We can ensure that the most searched keywords in the ad groups in your AdWord account are included in the ad headline. Texts that match the keyword in the query are automatically highlighted.

3. Highlight the features and benefits of the product in the first line of your ad text.

4. In the 2nd line, we should include opportunities and campaigns. (12 Installments, 20% Discount)

5. We should include calls to action in your ad text. (Buy, contact us, call)

6. Take care to include the keyword in the display URL. This gives the impression that users will be directed to a more relevant page when they click.