Click-through rates are important information to measure the performance of keywords and ads. Click-through rate; It is a ratio of how often users who see ads click.

Click-through rate, which is a component of the quality score, is a statistical information that should be considered in order to measure the performance of ads. Each keyword and ad has a click-through rate.

Click-through Rate needs special attention when you don't see the performance you expect from your ads, when you get a lot of impressions and don't get clicks, or when there are more clicks than impressions and costs increase with irrelevant clicks. An efficient ad optimization means an increase in quality score and a decrease in advertising costs.

Google adsHere are a few tips on AdWords ad optimization for advertisers who think they can't monetize their business;

If ads are underperforming, your keywords may be too general. You should check the quality score of your keywords. Adding more relevant keywords will increase the click-through rate of your ads.

Getting a lot of impressions and no clicks In one case, you may need to edit your ads. If the click-through rate is low, you may have matched ads with irrelevant keywords. You should take care to add specific keywords. Having a low ad position can also have a negative impact on the click-through rate. To see the position of your ads, click “Av. Add the “Location” column.

More clicks than impression users may be clicking multiple links in your ad. However, no more than 2 clicks are charged on an ad impression.

Irrelevant keywords cost may increase. It is inevitable that irrelevant keywords will lead to irrelevant clicks. Adding keywords that don't match the ad subject will get irrelevant clicks, resulting in increased cost or whether or not my ad is shown. In order to avoid these two undesirable situations, special targeting keywords should be added.