It is not always easy to be on the first page of Google's searches. For situations where you cannot achieve this with the help of SEO due to high competition Google Ads ile you can provide this. One of the most effective and paid methods of increasing sales in e-commerce.Of Google AdWords; ‘'transparency' and 'measurability' are the most important advantages. In this way, if there is a problem or error in your AdWords campaign setup, it is possible to quickly detect it.

you too Of Google AdWordsBy using it “right”, you can drive traffic to your site and increase your sales, gaining a “solid footing” in e-commerce. On the other hand, poorly managed campaigns are both less effective and costly.

1- Not being able to group keywords correctly

For example; When phrases related to "women's shoes" and "men's shoes" are in the same ad group, it becomes almost impossible to direct clicks from ads for those words to the right pages and write an ad copy for those words. For this reason, it is important to place the words related to "men's shoes" and "women's shoes" in separate ad groups, to prepare separate ad texts for the words in both groups and to use the correct URLs in these ads.

Grouping similar keywords together that you plan to redirect to the same landing page can help you get the most efficiency out of your AdWords campaigns. This will also result in higher quality scores and therefore higher return on investment.

2- Not choosing matches for keywords

If you choose no "match" to your keywords, you will automatically choose "broad match". For example, for a site where baby clothes are sold; Let's assume that the word "clothes" is selected as the keyword and the matches are passed without being selected. Thus, the site's AdWords ads are "women's clothing", "children's clothing", etc. It will also be displayed in words and will be likely to be clicked by unrelated users. This situation both increases advertising costs and can cause a large gap between the number of clicks and sales.

3- Not choosing negative keywords

Defining your negative keywords will protect your ads from unwanted clicks. In other words, when a Google search is made with words that are not included in your site but are researched with your product; Your AdWords ad will not be shown to the user.

When starting a campaign, it's a good idea to add your negative keywords as much as keyword matching options. When I do this; We strongly recommend that you add your 'possible' keywords that are not related to your products and may match to your relevant ad groups. It's also helpful to include words that can match with each other as 'cross-negative keywords' across your ad groups.

For example, if you only sell computer software and do not sell hardware, you can prevent the effectiveness of your campaign from decreasing by showing your ad to users who are looking for computer safes, not computer software, by adding the word "safe" to negative words, which can be searched with the word "computer".

4- Choosing lots of keywords

Google Adsrules allow you to have a limit of 20,000 and a maximum of 5 million “keywords” per ad group in your account. But for the most part, 10 to 20 keywords per ad group is sufficient. Considering that Google AdWords automatically triggers misspellings and duplicate spellings after your selection, lists of two or three targeted phrases may be sufficient. If your budget is not very high, choosing lower keywords will be beneficial for better performance.

Of Google AdWordshata take care of your AdWords account every day so that you can optimize your campaigns by avoiding You may need to analyze the results by comparing them with the previous day, week and month.Google Ads Click now for professional support. Make your application.

This information is taken from eticaret.com